Business analysis professionals should help enterprises to create value for their business and stakeholders. Effective business analysis focuses on:

• understanding the enterprise strategy;
• clarifying business problems and opportunities to clearly identify and understand business needs;
• identifying the potential value to be created;
• translating business needs into goals that support the development of high-value solutions;
• discovering, interpreting, and communicating business information;
• understanding and sharing knowledge of the value to be created;
• identifying who:
  
  • the value is being created for;
  • can contribute to the creation of value; and
  • may be impacted;
• helping stakeholders to stay focused and make decisions about:
  
  • approaches;
  • priorities; and
  • trade-offs;
• balancing value creation within:
  
  • constraints;
  • different opinions;
  • risks; and
  • complexity.

Applying the BACCM™ helps business analysis professionals to:

• clarify business needs with stakeholders;
• define the value to be delivered through solutions; and
• implement the desired change within the context.

Once defined, applying competencies and techniques helps maximize the value efficiently and effectively.