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Specialization in Product Ownership Analysis

Product Ownership Analysis empowers Business Analysis professionals with the standards, practices, techniques, and competencies to keep pace with the agile approach while creating value. 



Product Ownership Analysis - What You Need to Know

Guide to Product Ownership Analysis

As organizations transition from project-centric models to a product-centric view, it is important to understand how product ownership is evolving and how business analysis professionals can drive the delivery of successful products.

Key Features Include: 
  • Integrating product ownership and business analysis 
  • Understanding roles and responsibilities in product management 
  • Applying Agile and product ownership analysis 
  • More than 50 case study examples
  • Over 25 techniques for applying POA 

Uncover the framework, context, techniques, and competencies that can give you an advantage.  

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Introduction to Product Ownership Analysis

Product Ownership and Business Analysis

Successful Product Owners Need Business Analysis Skills

What is Product Ownership Analysis? Product Ownership Analysis is a discipline that can be used to assist teams in creating and delivering exceptional products and services for their customers. It empowers Business Analysis professionals with standards, practices, techniques and competencies to create value.​

According to IIBA’s 2020 Global Business Analysis Salary Survey, Business Analysis responsibilities including  process development, analysis, testing etc. support product ownership work. 

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Integrating Business Analysis and Product Ownership Analysis

Did you know:​

Respondents of IIBA’s Salary Survey indicated they are spending 31% of their time performing product owner related work. And 36% of respondents are looking to transition from a Business Analyst role to a Product Owner role.​

Gain more valuable insights in IIBA's infographic.​

IIBA Infographic

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Product Success Starts with Analysis

What makes Product Ownership so vital to the success of a product or service? What are the tools, techniques or processes that help a Product Owner? Are there business analysis competencies that can give you an advantage?

Learn more in this short overview video with Delvin Fletcher, President and CEO, IIBA® as he shares his insights.

Certificate in Product Ownership Analysis 

IIBA’s Product Ownership Analysis certification program recognizes the integration of Business Analysis and Product Ownership with an Agile mindset to maximizing value. The program provides the opportunity to acquire essential concepts needed to create successful products.


Here's What People Are Saying About #ProductOwner


Analyst Catalyst Blog & Product Ownership

Product Ownership Analysis

Product Ownership Blog Series, Part 1: Value Stream Mapping and Collaborative Games

January 19, 2021

A Product Owner is primarily responsible for managing the product backlog, though they may delegate that task to the Development Team.

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Product Ownership Analysis

Product Ownership Blog Series, Part 2: Getting Good at User Story Mapping and Minimum Viable Product

January 26, 2021

Every Agile team has a Product Owner, which is one of the three roles defined by the Scrum Guide. Sometimes the individual in this role is a business analysis professional. 

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Product Ownership Analysis

Product Ownership Blog Series, Part 3: Discovering Vertical Slicing and Behavior-Driven Development

February 2, 2021

In each of our blog posts in the series, we’ve been explaining Agile techniques Product Owners can implement and providing practical tips for those in this role, or those who hope to one day to become a Product Owner. 

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Product Ownership Analysis

Product Ownership Blog Series, Part 4: Getting Familiar with User Stories and Job Stories

February 9, 2021

User Stories and Job Stories are Agile techniques every Product Owner should understand. Here’s why.

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Business Analysis Specialization

Business analysis professionals come from many different backgrounds and fulfill different needs to deliver the best business outcome for their organization. Find the resources you need for best practices and specializations relevant to business analysis in today’s transformative world.