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Specialization in Business Data Analytics

Translate data into valuable insights that guide evidence-based decision making.

What is Business Data Analytics?

Business Analysis and Data Analytics

Gain instant access to the must-know information on business data analytics concepts. Take a deeper dive into the six practice domains of business data analytics that support evidence-based business decision-making. Learn more in our free paper.

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What is Business Data Analytics?

In the data-driven economy, providing value means being able to translate data rapidly into value-add information.

Business data analytics is a practice by which a specific set of techniques, competencies and procedures are applied to perform the continuous exploration, iteration, and investigation of past and current business data, for the purposes of obtaining insights about a business that can lead to improved decision-making.

Understanding Business Data Analytics

Business Data Analytics covers 6 practice domains:

  • Identify the Research Questions
  • Source Data
  • Analyze Data
  • Interpret and Report Data
  • Use Results to Influence Decision Making
  • Guide Organization-level Strategy for Business Data Analytics
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Guide to Business Data Analytics

The Guide to Business Data Analytics provides a foundational understanding of business data analytics concepts and includes how to develop a framework; key techniques and application; how to identify, communicate and integrate results; and more. This guide acts as a reference for the practice of business data analytics and is a companion resource for the Certification in Business Data Analytics (IIBA®- CBDA).

IIBA®- CBDA Competencies

Certification in Business Data Analytics

Earning this certification informs employers of your passion for and competencies performing business analysis on analytics initiatives. The certification helps identify skilled business data analytics professionals to organizations seeking these in-demand skills.

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Business Data Analytics

Take a closer look at the current state of data analytics and learn how the new IIBA products will help BA professionals capture the opportunities provided by business data analytics.

Data analytics: Transforming data into insight and action

Help business analysis professionals understand the importance of data and the way in which it can provide essential insight to drive transformation, action, and business success.