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How to Drive the Delivery of High Value Products

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We know that product success goes beyond the Product Owner providing daily guidance to the delivery team. Additional responsibilities, skills and techniques are required to ensure the value being created by the team. Product Ownership Analysis (POA) is a discipline, with a set of practices, processes, and procedures that assists teams to create and deliver exceptional products and services, for their customers and stakeholders.

How to apply both strategic and tactical contributions towards solving customer problems through building high value products.


With POA, professionals can apply both strategic and tactical contributions towards solving customer problems through building great products while maximizing the value created. Ananta Mahapatra, Product Manager at IIBA sheds light on POA saying “We describe POA as a confluence of Product Ownership and Business Analysis practices centered around seven domains. It’s different than the delivery-focused view of product ownership and shifts the conversation to product ownership analysis that is unique. It highlights good practices and tightly weaves agility into product development.

Just Launched - IIBA’s Certificate in Product Ownership Analysis

IIBA’s Certificate in Product Ownership Analysis (IIBA®-CPOA) recognizes the integration of Business Analysis and Product Ownership with an Agile mindset to maximizing value. The certification program provides the opportunity for professionals to acquire essential concepts needed to navigate the challenges associated with creating successful products.

On June 1, 2021, IIBA officially launched the Certificate in Product Ownership Analysis (IIBA®-CPOA). To learn more about this exciting new certification program read IIBA’s latest press release here.

Product Ownership Continues to Gain Momentum

LinkedIn’s 2020 Emerging Jobs Report estimates twenty-four percent growth for Product Owner roles in the US alone and twenty-seven percent of respondents from IIBA’s Salary Survey stated they are planning to transition from a Business Analyst role to a Product Owner in the future.


This new certificate benefits professionals who:

  • Work as Product Owners
  • Work as Business Analysis Professionals
  • Support Product Owners in their work
  • Execute Product Ownership related work
  • Those considering a Product Owner career path

Curious about IIBA certifications for Product Owners? Check out the blog Business Analysis Certifications Every Product Owner Needs.

Take Advantage of a Very Limited Time Offer on CPOA

IIBA is pleased to extend a Member exclusive exam rebate for the Certificate in Product Ownership Analysis. Current Members get the IIBA®-CPOA exam at no cost when they purchase and write the exam between June 1 to 30, 2021*.

There are no special codes required, Members simply write the exam during the promotional period and a 100% rebate will be applied.

Not a Member Yet?
Join thousands of professionals worldwide and become a Member to take advantage of this offer.

Find Out More

*Member Exclusive Exam Rebate:
This offer is only applicable to active IIBA Members who purchase and write the IIBA®-CPOA exam during the promotional period of June 1 to June 30, 2021 (a 100% exam rebate will be applied). Non-members can become eligible for the rebate, please view the Exam Rebate FAQs for eligibility. The exam rebate applies to the exam portion of the IIBA®-CPOA bundle price. The rebate will be applied to the original payment method after the exam is completed (regardless of the exam result) and may take up to August 31, 2021 to be processed. This offer is not applicable on exam re-write fees and the exam cannot be taken within 48 hours of the exam fee purchase. Candidates completing their exam during the promotional time frame will receive exam results by August 31, 2021. This offer is subject to change without notice.



About The Author:
Suzanne Bertschi

Suzanne Bertschi is the Director, Global Certifications and Programs at IIBA. Suzanne brings 15+ years of experience in the financial services industry and IT in business analysis, process improvement, training, and coaching. In her role at IIBA, she drives the operations and ensures the integrity of IIBA’s global core and specialized certification programs. As a committed and passionate professional, she brings a wealth of knowledge to the role, along with 10+ years of experience in the not-for-profit sector. She’s committed to building the recognition of the business analysis profession.